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Course Description

Like most business decisions, once you've implemented a marketing communications campaign, you'll want to determine the success of the campaign to understand its effect on value creation. In this lesson, you will explore a variety of measures for determining your return on marketing communications.

Benefits to the Learner

  • Explore the variety of measurement methods for marketing communications campaigns
  • Determine the success on marketing communications campaigns
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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