Loading...

Course Description

Historically, service organizations have designed service offerings with a focus on providing the customer with high quality. While providing a high-quality service is, of course, important, this approach tends to take a firm-centric approach to service delivery. It looks from the organization to the customer and asks questions such as, "What can we do to improve the quality of the service we deliver?" Today's consumers know they can get quality service from a variety of service providers. Consumers are now more interested in the experiential take-away from a service. This requires the service firm to take a more customer-centric view of service and pursue service design from the customer's perspective. A service firm taking a customer-centric approach to the customer's experience might ask, "How is the customer transformed by our service?" In this lesson, you will explore ways to design the customer's experience. You will analyze your service from the perspective of immersing the customer in a story and the various plot points that your service provides along the customer's journey through your service. You will also complete an activity in which you redesign a customer's experience.

Benefits to the Learner

  • Explore experiential marketing
  • Analyze your service in terms of story and plot points
  • Practice redesigning a customer's experience
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .