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Course Description

You want your marketing plan to drive measurable success in your business. To do this, you'll want to turn your marketing goals into actions that align with and support your company's overall vision, mission, and competitive strategy. In this lesson, you will explore why your organization's vision, mission, and goals should serve as the foundation of your marketing plan. You will discover the difference between marketing goals and marketing objectives, and explore what marketing strategy is. You will also examine a case study about how Hilton Hotels delivers value to its stakeholders.

Benefits to the Learner

  • Explore why your company's vision, mission, and goals should serve as the foundation of your marketing plan
  • Discover the difference between marketing goals and marketing objectives
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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