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Course Description

Because owned media has unique characteristics and offers unique opportunities, it's a good idea to sketch out possible marketing plans for these channels before you attempt to create a comprehensive plan covering all your digital marketing initiatives. In this lesson, you will consider how to apply the principles of marketing plan preparation to owned media. You'll also reflect on how to apply the customer funnel and customer journey models to your planning process.

Benefits to the Learner

  • Consider how to apply the principles of marketing plan preparation to owned media
  • Identify how to apply the customer funnel and customer journey models to your planning process
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Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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