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Course Description

Finding the right price is far more complex than simply overshooting or undershooting the competition. These decisions involve careful consideration that begins with examining the drivers of price within the given market. In this lesson, you will explore how to use a data-driven approach to determine profit-maximizing prices. You will examine a 4Cs framework that takes into consideration cost, consumer response, competitors, and channel members to determine optimal prices for existing products. You will also determine how to account for the persistence of marketing effects in your analysis.

Benefits to the Learner

  • Explore how to use a data-based approach to find optimal prices
  • Examine and interpret your results and analyze the reasonableness of your pricing decision
  • Ensure the persistence of marketing effects is reflected in your marketing mix models
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Type
self-paced (non-instructor led)
Dates
Dec 01, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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