Loading...

Course Description

Once a product has been launched, you can begin to collect sales data to measure the impact of your marketing activities on sales volume; this is where historical, or aggregate, data originates. In this lesson, you will examine different types of models that are used to estimate the outcomes of marketing activities while factoring in the actions of environmental conditions, competing brands, and distribution channel members (e.g., retailers). You will also discover how to compute the ROI on marketing spending, allowing you to quantify the results of the marketing campaign and make informed adjustments moving forward.

Benefits to the Learner

  • Explore how to use marketing mix models to estimate the impact of different marketing activities
  • Identify how to determine the validity of different marketing mix models through relevant criteria 
  • Examine how to apply the exponential marketing mix model to data and interpret the results
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Dec 01, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .