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Course Description

Promotional activities may require significant investment, so it’s critical that you dedicate resources only to those that are most effective. In this lesson, you’ll investigate how to assign credit for a purchase to a certain promotional activity. You’ll explore methods, including controlled experiments, to help assess the effectiveness of promotional activities.

Benefits to the Learner

  • Explore methods to determine how various promotions can contribute to a single purchase
  • Investigate the design and performance of experiments to determine promotion efficacy 
  • Practice using diff-in-diff techniques when controlled experiments are not possible to assess the effectiveness of promotions
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Type
self-paced (non-instructor led)
Dates
Dec 01, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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