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Course Description

You have a great product, solid distribution channels and a good base price. Is this enough to ensure your success? Unfortunately, it’s probably not. Your customer also needs information and incentives that guide them along their decision journey. You’ll need to prepare them to buy and to rebuy. In this lesson, you’ll investigate the tools available to promote a product, determine how to appeal to human senses, and identify methods to tailor promotion activities to guide customers toward a decision to purchase your product.

Benefits to the Learner

  • Explore the importance of promotions and how they differ from advertising
  • Consider the role of human senses in product promotion
  • Explore various types of promotional tools and how they are useful at different stages of the customer decision journey
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Type
self-paced (non-instructor led)
Dates
Dec 01, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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