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Course Description

Getting your product into the hands of customers is a complex undertaking. In this lesson, you’ll explore how to set up an efficient, cost-effective distribution system. You’ll also examine the role of distribution intermediaries and compare online stores with brick-and-mortar stores. You’ll then take the customer experience into consideration as you identify the impact of channel design on your profit margins.

Benefits to the Learner

  • Examine the role of intermediaries in a distribution system
  • Explore the impacts of distribution channel length and breadth
  • Investigate strategies to prioritize customer experience when planning distribution channels
  • Determine how distribution system design impacts profit margins
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Type
self-paced (non-instructor led)
Dates
Dec 01, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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