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Course Description

Even with a solid core concept for a product, you still have many decisions to make. In this lesson, you’ll explore the selection of the most important features to include in your product. You’ll also consider the use of market surveys, test marketing, and analytical methods to help you prepare to launch your product. Finally, you’ll examine how to time the release of your product in the marketplace and investigate how to estimate expected sales volumes for a new product.

Benefits to the Learner

  • Explore the use of conjoint analysis to select product features
  • Calculate the relative value of individual features to potential customers
  • Consider the use of test markets and beta releases
  • Investigate methods to optimize the timing of a product launch
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Type
self-paced (non-instructor led)
Dates
Sep 28, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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