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Course Description

Every marketing professional wants their product to succeed, yet planning for and attaining that success isn’t always so simple. In this lesson, you’ll consider why many products fail as well as the steps you can take to help your product succeed. Finally, you’ll examine methods to test the basic concept and positioning of your product.

Benefits to the Learner

  • Examine the most common sources of product failure
  • Investigate concept testing as a strategy to evaluate ideas
  • Explore the use of net promoter scores to clarify survey results
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Type
self-paced (non-instructor led)
Dates
Sep 28, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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