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Course Description

Before you can flesh out a marketing strategy, you need to group your possible customers into segments and target those segments expected to deliver the highest value to your organization. But there’s one additional and important step: positioning. Positioning frames the brand in the minds of target customers so it occupies a distinct and valued place. How do you create this differentiation in consumers’ minds? In this lesson, you’ll delve into the importance of positioning and examine how to perform it effectively.

Benefits to the Learner

  • Examine the importance of positioning your product or service in the market
  • Explore methods to differentiate your product from competitors
  • Practice creating a positioning statement
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Type
self-paced (non-instructor led)
Dates
Sep 28, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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