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Course Description

Market segmentation allows you to determine groups of possible customers for your products and services. In this lesson, you’ll explore how to select the most promising customer segments to target and position a product in a way that makes it attractive to potential customers. You’ll also investigate why it’s often preferable to focus marketing efforts on a small number of target groups and consider a systematic approach for choosing those segments. Finally, you’ll examine the importance of using customer lifetime value to guide your targeting decisions.

Benefits to the Learner

  • Explore the value of targeting specific customer segments
  • Practice using importance-performance analysis to identify target customers
  • Investigate the use of marketing analytics in customer targeting
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Type
self-paced (non-instructor led)
Dates
Sep 28, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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