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Course Description

From the marketing point of view, you may have many questions about acquiring and retaining customers. What are the main stages of the customer decision journey? What can you do at each stage to facilitate a customer's movement along that journey? How can you build trust and loyalty with customers so they make repeat purchases? In this lesson, you’ll explore answers to these questions and practice calculating the cost of acquiring new customers. You’ll also consider some metrics that are useful after a customer's first purchase.

Benefits to the Learner

  • Consider the stages of the customer decision journey
  • Examine the role of marketing analytics to calculate the cost of customer acquisition
  • Investigate methods to improve customer retention
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Type
self-paced (non-instructor led)
Dates
Sep 28, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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