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Course Description

Customer relationships are important for a number of reasons, but what is the actual dollar value of a customer relationship over time? In this lesson, you’ll investigate a value metric to answer this question: customer lifetime value. You’ll consider how to calculate this value under various circumstances and examine its importance in identifying methods to increase profits.

Benefits to the Learner

  • Explore the use of customer lifetime value to increase profitability
  • Practice calculating customer lifetime value and related metrics
  • Use discounting to improve the accuracy of profit forecasts
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Type
self-paced (non-instructor led)
Dates
Sep 28, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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