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Course Description

Working in marketing, you may ask yourself whether selling a product today or building long-term customer relationships is more important. In this lesson, you’ll explore how marketing creates value as well as how to satisfy the needs of your customers. To help guide you on the correct path, you’ll investigate the two pillars at the foundation of marketing — marketing analytics and customer behavior — and examine the seven key activities that every good marketing professional must address.

Benefits to the Learner

  • Explore customer-centered thinking
  • Identify the steps needed to take a product to market
  • Examine a framework of activities to build value for customers
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Type
self-paced (non-instructor led)
Dates
Sep 28, 2023 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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