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Course Description

When creating social media content, your primary goals include increasing traffic and visibility, as well as engaging readers to share posts and take time to click through the content rather than just skimming and scanning. In this lesson, you will examine how organizations use the hub-and-spoke concept, and you will practice creating a hub-and-spoke strategy of your own. You will apply research-based techniques that will help ensure that your content — regardless of the platform — is meaningful to your audience, which is a key to engagement. You will also consider ways to give your posts personality that is consistent and recognizable, and you will gain tools that will guide you through creating a social media strategy with the best chance of success.

Benefits to the Learner

  • Determine how to increase traffic to your content with research-based techniques
  • Explore methods for engaging readers with content personality 
  • Review tools for creating effective social media strategies
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Type
self-paced (non-instructor led)
Dates
Mar 31, 2023 to Dec 31, 2030
Total Number of Hours
2.0
Course Fee(s)
Regular Price $0.00
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