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Course Description

The CAT design frame and the Strategic Sparkline are powerful tools that enable you to break apart and focus on different dimensions of media across various forms and, ultimately, recognize and appeal to stakeholders in different ways. In this lesson, you will expand those tools into the Strategic Matrix and the Transmedia Grid, which will enable you to diversify content to appeal to multiple stakeholders and potentially reach new ones. For the best experience, complete "Engaging Specific Stakeholders: Use the Strategic Sparkline to Analyze Content" and "Engaging Specific Stakeholders: Identify Stakeholders, Goals, and Context" before taking this lesson.

Benefits to the Learner

  • Explore powerful tools that enable you to break apart and focus on different dimensions of media across various forms
  • Recognize and appeal to stakeholders in different ways 
  • Diversify content to appeal to multiple stakeholders and reach new ones
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Type
self-paced (non-instructor led)
Dates
Feb 03, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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