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Course Description

In this lesson, you will explore two very different governmental campaigns to see how different forms of transmedia knowledge can work within a campaign. Additionally, these two campaigns will demonstrate how CAT considerations change based on the needs of the stakeholders and the action you desire from each stakeholder. For the best experience, complete "Engaging Specific Stakeholders: Use the Strategic Sparkline to Analyze Content" before taking this lesson.

Benefits to the Learner

  • Reveal new insights into your projects to enhance your strategic storytelling
  • Explore how different forms of transmedia knowledge can work within a campaign
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Type
self-paced (non-instructor led)
Dates
Feb 03, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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