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Course Description

Strategic storytelling through transmedia knowledge can improve the storytelling experience by helping you tailor your message to a varied group of stakeholders. Striking their interests and sparking stakeholder response by utilizing strong stories, compelling arguments, vivid imagery, sounds, and ideas that call attention to action is transmedia knowledge at its finest. In this lesson, you will examine the two models that comprise the Strategic Sparkline and explore its structural components.

Benefits to the Learner

  • Discover how to strike stakeholder interest and spark stakeholder response 
  • Effectively analyze an existing strategic storytelling campaign
  • Explore the structural components of the Strategic Sparkline
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Type
self-paced (non-instructor led)
Dates
Feb 03, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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