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Course Description

The most common mistake that web writers make is forgetting to speak to their target audience. Even the strongest writer must be sure to keep their specific audience and persona in mind as they make choices about tone, style, and content. In this lesson, you will consider specific methods for crafting content that rises above the competition to connect in an impactful way with your audience. These methods include creating concise, dynamic, and engaging copy, as well as exploring the use of visuals and layout to further enhance your content.

Benefits to the Learner

  • Explore approaches to writing effective web copy
  • Consider ways that visuals and layout enhance content
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Type
self-paced (non-instructor led)
Dates
Feb 03, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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