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Course Description

In addition to identifying the characteristics of specific target audiences and audience personas, it is important to be able to recognize the ways that the style, tone, and content of websites succeed in aligning with their intended audiences. Being able to match the personality of your website to the target audience will help you write content that will not only capture the attention of your intended readers but also hold it. In this lesson, you will explore how to identify the personality of a website. You will break down the website’s home page and secondary pages to look for the style and tone of the stories in detail and analyze how successfully these pages respond to the target audience. You will then identify the areas of the site that work well and the areas that don't. This practice will help improve the quality of your own copy and the impact of your final product.

Benefits to the Learner

  • Analyze the personality of a website 
  • Consider ways to improve content to match audience 
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Type
self-paced (non-instructor led)
Dates
Feb 03, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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