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Course Description

Once you have outlined the structure of your content, it is time to write. Yet writing is more than putting words down in a logical sequence; for material intended to persuade or influence the audience, style and tone matter. In this lesson, you will examine what words, style, and tone will resonate with and persuade your audience. Ultimately, your goal is not only to get your audience to understand your opinion but also to gain their buy-in, and the words, tone, and style you select determine whether you will meet this goal. In addition, you will examine how the look and feel of your content (i.e., the layout and visuals) matter as well.

Benefits to the Learner

  • Consider how to persuade using style and tone
  • Review how to improve readability through layout and visuals 
  • Eliminate repetition and redundancy
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Type
self-paced (non-instructor led)
Dates
Feb 03, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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