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Course Description

One of the key parts of behavioral pricing is having a coherent price, one that matches what your customers are expecting and that matches the other aspects of your brand, including design and styling. In this lesson, you will explore three case studies to assess the value of coherence. You'll also practice pricing strategy in two hands-on activities.

Benefits to the Learner

  • Explore strategies for setting a price that's coherent with your brand
  • Examine the impact of the placebo effect on pricing
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Type
self-paced (non-instructor led)
Dates
Dec 02, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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