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Course Description

In this lesson, you'll use several real-world examples to examine how to apply the three key drivers of human behavior — attention, coherence, and emotion — to a brand strategy. You'll participate in a hands-on activity where you will apply the ACE framework to your own brand strategy, and you'll hear recommendations for improving branding from a marketing professional.

Benefits to the Learner

  • Explore strategies for using customers' attention to strengthen your brand messaging 
  • Examine the coherence of your brand messaging 
  • Consider recommendations for triggering the right customer emotions with your brand
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Type
self-paced (non-instructor led)
Dates
Dec 02, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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