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Course Description

In this lesson, you'll explore the power that a brand can have over consumers. You'll examine the psychology behind why a brand resonates with customers. You'll also participate in a hands-on activity where you reflect on the power of top-down perception.

Benefits to the Learner

  • Explore how brand preconceptions can impact shoppers' purchasing decisions
  • Examine the roles that bottom-up and top-down processing play in shaping consumer perceptions of a brand
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Type
self-paced (non-instructor led)
Dates
Dec 02, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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