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Course Description

In this lesson, you'll hear about hamburgers, pancakes, and automobiles as you explore how coherence drives consumer decision making. You'll consider insights on the importance of coherence from a marketing officer at Ancestry. In one hands-on activity, you'll evaluate a failed JCPenney marketing campaign and reflect on how coherence impacted the campaign's fate. In another activity, you will determine whether your own product messaging is coherent. You'll also access a tool to remind you of key factors to help you use the AEC framework.

Benefits to the Learner

  • Explore how coherence drives customers
  • Examine best practices for creating a coherent marketing strategy
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Type
self-paced (non-instructor led)
Dates
Dec 02, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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