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Course Description

How can you predict what your customers will do? How can you encourage them to buy your product? In this lesson, you will examine a framework that focuses on the three key drivers of customer behavior: attention, emotion, and coherence. You'll explore examples of how emotion and attention drive behavior as well as how they sometimes intertwine. You'll also explore the role that emotion plays in business-to-business transactions.

Benefits to the Learner

  • Examine a framework to explore the three key drivers of human behavior  
  • Explore how attention and emotion drive your customers' purchase decisions 
  • Explore how emotion and analysis often work together in decision making 
  • Examine how emotion factors into business-to-business transactions
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Dec 02, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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