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Course Description

What makes people answer questions in a survey differently than they would in a real buying situation? In this lesson, you'll examine how the mind processes information then makes a decision. You'll also hear some recommendations on how managers can make use of what they know about the psychology of consumers.

Benefits to the Learner

  • Explore the psychology behind customers' decision making processes 
  • Examine common mental shortcuts that customers use to help them make decisions 
  • Hear a recommendation on how to use psychology to design a marketing strategy
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Type
self-paced (non-instructor led)
Dates
Dec 02, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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