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Course Description

Surveys and focus groups are popular tools that marketers employ to try to understand what customers want and how they might act when making a buying decision. Yet are they the best way to gauge consumer behavior? In this lesson, you'll consider recommendations for when to use these tools and when other tools are a better fit. You'll also explore the risks of traditional market research and focus groups, and you'll examine the ways in which experiments can help predict how customers will make purchase decisions.

Benefits to the Learner

  • Explore the risks of traditional market research methods like surveys and focus groups
  • Examine the ways in which experiments can help predict how customers will make purchase decisions
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Type
self-paced (non-instructor led)
Dates
Dec 02, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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