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Course Description

When analyzing strategic storytelling campaigns, it helps to look at them through various lenses. This is where design frames come into play. Design frames provide sets of criteria to analyze strategic storytelling and transmedia knowledge and decipher how they work. One design frame in particular, called CAT, enables you to tease out the conceptual, aesthetic, and technical aspects of a campaign and analyze each one. In this lesson, you will explore the CAT framework and how to apply it to strategic storytelling. You will also be given a CAT design frame tool as a reference for the uses and dimensions of CAT.

Benefits to the Learner

  • Explore a design frame and how to apply it to strategic storytelling
  • Examine the conceptual, aesthetic, and technical aspects of a campaign
  • Analyze strategic storytelling and transmedia knowledge and decipher how they work
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Type
self-paced (non-instructor led)
Dates
Dec 02, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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