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Course Description

Strategic storytelling through transmedia knowledge helps you understand and engage your various stakeholders. Strategic storytelling combines research, media design, and storytelling to craft rich, transformative experiences. In this lesson, you will gain insight into a form of communication that will allow you to reach your current stakeholders and expand your reach to new stakeholders. You will develop the ability to use different media forms and genres to tell stories for specific groups. You will then test your ability to identify strategic storytelling on active websites.

Benefits to the Learner

  • Examine how strategic storytelling fuses research, media design, and storytelling
  • Explore how strategic storytelling is used to craft rich, transformative experiences
  • Develop the ability to use different media forms and genres to tell stories for specific groups
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Type
self-paced (non-instructor led)
Dates
Dec 02, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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