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Course Description

A brand narrative tells a story about you or your organization. A brand applies to the blogger depicting a certain style or message in the same way that it defines the message of an organization. Before you craft your narrative, you must define the purpose and the audience you want to reach. What is your goal? Whom do you hope to engage? In this lesson, you will discover how to identify your target audience along with the best digital platform for reaching them. You will examine successful brand campaigns to see how they won their audience, and you will hear from an expert who describes how she designed a purpose-driven brand campaign for her national clothing chain.

Benefits to the Learner

  • Define the goal of your narrative
  • Discover how to adjust your narrative for different audiences
  • Examine the reach of your narrative according to different delivery platforms
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Sep 30, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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