Loading...

Course Description

Customers are broken out into segments to allow businesses to effectively target each group based on their shared characteristics. This provides businesses with a better chance of connecting with customers on the proper channels with a message catered to them. So how do you create these customer segments? And how do you identify your business's customer persona? In this lesson, you will explore the basics of target marketing and customer segmentation and consider the term "beachhead marketing." You will take the information and tools provided to identify your customer persona and craft a marketing message just for them.

Benefits to the Learner

  • Explore how customers are segmented
  • Identify your customer persona
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Aug 01, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .