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Course Description

Seasoned leaders typically recognize the importance of marketing and communication, but newer leaders may wonder what marketing, branding, and social media have to do with fundraising and revenue generation. Perhaps you wonder why the topic garners so much attention. In this lesson, you will examine how you can use marketing, branding, and social media as tools to help communicate your mission, community involvement, and positive impact. When you promote your organization effectively, you will be reaching your intended audiences, promoting services, and soliciting funding. These tools can improve your fundraising and revenue generation. If they are poorly designed and executed, however, these tools can hinder these critical initiatives.

Benefits to the Learner

  • Examine how to effectively use marketing, branding, and social media tools to help communicate your mission, community involvement, and positive impact
  • Compare your organization's branding and marketing efforts to one of your competitors or another nonprofit
  • Create an effective elevator pitch
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Aug 01, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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