Loading...

Course Description

In this lesson, you will explore the Insights Phase, which involves translating analytics to insights and delivering those insights to the right person at the right time. You will examine the implementation of the three crucial components of culture, know-how, and data infrastructure (CKD), then analyze your organization's own CKD and strategize to improve it. You will also evaluate your organization's ability to optimize the Insights Phase and identify strategies for mitigating possible obstacles to it. This lesson assumes you have knowledge of the Data and Analytics Phases of digital transformation explored in the "Digital Transformation for Marketing" lessons "Finding the Data," "Reviewing and Sharing the Data," and "The Analytics Phase."

Benefits to the Learner

  • Examine the implementation of the three crucial components of culture, know-how, and data infrastructure (CKD)
  • Analyze your organization's own CKD and strategize to improve it
  • Evaluate your organization's ability to optimize the Insights Phase and identify strategies for mitigating possible obstacles to it
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Mar 29, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .