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Course Description

Developing a product protocept is critical for a successful launch. This development is iterative; it takes time, questioning, research, and continuous revision. In this lesson, you will explore and practice the critical research component of consumer insights, then use these insights to refine your protocept. 

Benefits to the Learner

  • Explore and practice the critical research component of consumer insights
  • Refine your protocept using the consumer insights
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Type
self-paced (non-instructor led)
Dates
Mar 29, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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