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Course Description

Once an idea is deemed feasible, you begin developing a protocept. This phase can take a long time because it is iterative, involving research and revisions, but it is critical for a successful launch. In this lesson, you will explore the different elements of a well-defined protocept. You will define a product and determine the information needed to create a well-defined protocept, including the innovation driver that differentiates the product. You will then evaluate a completed protocept to see what was done well and what could be improved.

Benefits to the Learner

  • Explore the different elements of a well-defined protocept
  • Determine the information needed to create a well-defined protocept, including the innovation driver that differentiates the product
  • Create a market position statement
  • Evaluate a completed protocept to see what was done well and what could be improved
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Type
self-paced (non-instructor led)
Dates
Mar 29, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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