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Course Description

For decades, stakeholder management considered the opportunity to maximize shareholder returns to be the main goal and guiding principle for businesses. In recent years, however, the growing demand to improve global sustainability along with the recent disruption by the COVID-19 pandemic has created a shift for businesses to do better in impacting sustainability efforts. To serve the interests of all stakeholders alongside profits is now more important than ever.

Stakeholder management can be done as a logical, repeatable process. In this course, you will investigate the external variable and impacts on your sustainability strategy. By evaluating your organization’s key stakeholders, you will determine your current standings. You will then determine how to adjust your stakeholder relations to better achieve your profitability and sustainability. Armed with a stakeholder strategy, you will develop a plan for managing communication with your various stakeholders.

As you walk through the steps of analyzing and evaluating, you’ll better understand the needs and contributions of stakeholders as well as how incorporating stakeholders into your daily business practices can result in correctly targeted business actions.

Faculty Author

Chris Marquis

Benefits to the Learner

  • Identify the key stakeholders that impact your profitability and sustainability
  • Analyze your relationships with stakeholders and evaluate their individual attitudes, power, and interest in your project
  • Develop communication strategies to use when engaging stakeholders

Target Audience

  • Mid- to senior-level managers
  • Brand managers
  • Sustainability directors
  • Supply chain management professionals
  • Operations professionals
  • Finance professionals
  • Entrepreneurs
  • Graduate students

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jun 26, 2024 to Jul 09, 2024
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Sep 18, 2024 to Oct 01, 2024
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
Type
2 week
Dates
Dec 11, 2024 to Dec 24, 2024
Total Number of Hours
10.0
Course Fee(s)
Standard Price $1,199.00
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