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Course Description

Even if your innovation has the potential to be profitable, you operate within a competitive environment alongside rival firms that can exercise their market power and prevent you from capturing the value generated by your innovation. To ensure the long-term viability of your innovation, you need to develop strategies to secure your resources and mitigate the power of rival firms within your ecosystem, thereby expanding your long-term competitive advantage. In this lesson, you will explore a variety of tactics and strategies you can use to protect your strategic resources and increase their value over time. In addition to these strategies, you will explore a set of tools you can use to disrupt the efforts of powerful firms within your ecosystem to exercise their resources, thereby increasing the competition they face in their market segment. These strategies will enable you to optimize your competitive advantage and create a more sustainable position within your ecosystem. This lesson assumes you have knowledge of business models and strategic resources explored in the "Building Your Market Advantage" lessons "Define Your Business Model" and "Build Your Strategic Resources."

Benefits to the Learner

  • Explore tactics to protect your strategic resources and increase their value over time 
  • Explore tools to disrupt the efforts of powerful firms within your ecosystem
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Type
self-paced (non-instructor led)
Dates
Jan 25, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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