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Course Description

If you have an innovation that you have determined has the potential to be profitable, your next step is to identify the internal or external organizational resources that help make your innovation unique. By developing these resources, you can enhance your market power and increase your likelihood of success. In this lesson, you will start by comparing your innovation to similar offerings in the competitive market. You will then examine your organization to determine what resources, such as people, practices, or products, can help you develop your unique advantage. Finally, you will evaluate the resources of ecosystem participants to determine how profits and market power are distributed across the ecosystem. This lesson assumes you have knowledge of business models explored in the "Building Your Market Advantage" lesson "Define Your Business Model."

Benefits to the Learner

  • Compare competitive offerings 
  • Identify the resources needed to develop a unique advantage 
  • Determine how profits and market power are distributed across the ecosystem
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Jan 25, 2022 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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