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Course Description

Services marketing in healthcare organizations focuses mostly on building relationships with patients and payers. This often occurs in person-to-person interaction, but it may also occur in social media and other technology-assisted interactions. In this lesson, you will consider how to serve patients, meet payer requirements, and achieve organizational objectives through marketing focused on patient and payer relationships. You will conclude the lesson by outlining an action plan to improve marketing within your own department or organization.

Benefits to the Learner

  • Explore effective principles for marketing your organization's healthcare services
  • Examine strategies for managing relationships with healthcare payers
  • Add value to patient and payer relationships through the use of marketing principles
  • Identify the advantages and challenges of social media as a marketing tool for healthcare organizations
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Type
self-paced (non-instructor led)
Dates
Aug 31, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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