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Course Description

Physical and programmatic development are not the only important investments in healthcare. Services marketing — the marketing of services based primarily on relationships and value — is also an essential investment. In this lesson, you will turn your attention to principles and practices in services marketing within healthcare settings. You will consider how to assess the current state of your organization and its place in a community, as well as how to collaborate with others to identify and achieve marketing objectives.

Benefits to the Learner

  • Differentiate between marketing products and marketing services
  • Examine effective services marketing strategies for the healthcare industry
  • Adapt services marketing strategies for use in healthcare organizations
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Type
self-paced (non-instructor led)
Dates
Aug 31, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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