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Course Description

Measuring social media activity is only one step in analyzing your social marketing performance. The next steps involve demonstrating performance through a solid reporting strategy, as well as testing, assessing, and optimizing your marketing efforts. In this lesson, you will examine best practices for reporting your social marketing performance. You will also explore methods to test elements of your social content to identify what works — as well as what does not work — for the target audience. You will then analyze ways to enhance overall social marketing effectiveness.

Benefits to the Learner

  • Examine best practices for creating and presenting social marketing reports
  • Explore methods for testing, evaluating, and optimizing social content
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Type
self-paced (non-instructor led)
Dates
Jul 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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