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Course Description

There is no shortage of social marketing data. From impressions to views, likes, shares, and click-throughs, the amount of data can be overwhelming. Once your social marketing objectives are determined and a budget is established, it is therefore important to select metrics to measure the performance of the social marketing activities against these objectives. This complex mix involves first matching the marketing activity with the objective, then aligning the objective with the correct metrics. In this lesson, you will examine common social marketing metrics and analyze the importance of matching the right metrics to the marketing objectives across the customer purchase journey. You will then calculate common performance metrics and explore how data can be used to inform a social marketing strategy.

Benefits to the Learner

  • Determine the appropriate metrics to measure objectives-based social marketing activities
  • Calculate common performance metrics
  • Explore how data can be used to inform a social marketing strategy
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Type
self-paced (non-instructor led)
Dates
Jul 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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