Loading...

Course Description

Community management is passive, reactive, proactive, or some combination of these three approaches. A primary focus of community management planning must be the creation of a response strategy to address and evaluate situations when customers, potential customers, the industry, or society at large require action. This lesson invites you to examine the necessity of creating a response plan; practice responding to brand customers in a static environment; and design an on-brand community management response matrix to cover frequently asked questions, company guidelines, platform-specific strategies, and the like. You will also look at how a brand's community can affect different aspects of an organization, examine differing community management roles, and evaluate whether to build an in-house brand monitoring team or outsource the community management activities.

Benefits to the Learner

  • Examine why a brand needs an effective customer response plan
  • Explore how to build a response matrix for a social media community strategy
  • Investigate how a brand's social community management strategy varies based on organization type and target customers
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Jul 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .