Loading...

Course Description

Social listening is the act of monitoring online conversations, mentions, and posts about a brand then acting upon them in a strategic way that stays true to the brand voice, amplifies opportunities, and defuses potential reputational damage. In this lesson, you will discover the importance of social listening as a critical community management tool, analyze industry best practices, and assess ways marketers optimize efficiency. You will also determine how to develop a comprehensive social listening system.

Benefits to the Learner

  • Explore the goals and tactics of social listening
  • Discover how to build a strategic and proactive social listening system
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Jul 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .