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Course Description

Data from user interviews provide an understanding of the context of several participants, and a user persona is a way to embody the main themes from those interview participants. Creation of the persona is when the composite depiction of a user comes to life. In this lesson, you will examine the process of creating a user persona in order to help inform your future design decisions. You will explore the foundational concepts of why you should have a persona as well as the elements of the persona background, goals, and behaviors. You will also determine persona pitfalls and how to overcome them.

Benefits to the Learner

  • Examine the process of creating a user persona
  • Explore the elements of the persona background, goals, and behaviors
  • Determine persona pitfalls and how to overcome them
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