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Course Description

Influencers can be powerful brand ambassadors; their reach, authenticity, and expertise can help sway potential customers toward a specific brand. In an expanding sea of both established and fledgling social influencers, however, finding the right influencer can present many challenges. In this lesson, you will discover the ways influencers are categorized and how each type of influencer can effectively promote a brand's marketing goals. You will also examine how to find the best influencers for a specific brand, campaign, or post. Furthermore, you will analyze how to recognize common pitfalls in brand-influencer relationships before they happen. You can use these criteria to create a guiding influencer strategy based on target audience, brand voice, and campaign objectives.

Benefits to the Learner

  • Investigate various influencer types to support a social media creative campaign
  • Examine how to select the best influencers for a specific brand, campaign, or post
  • Explore common pitfalls in brand-influencer relationships and recognize them before they happen
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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