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Course Description

Brand ambassadorship through social influencer marketing is a powerful way for brands to personally connect with target customers. Savvy brands create strong and lucrative partnerships with influencers that can further amplify the brand voice in an authentic and social way. In this lesson, you will examine how social influencer marketing can be effective at every level of the social media marketing funnel, from discovery to loyalty. You will also explore the use of influencer marketing to enhance a social media campaign that aligns the brand voice and brand promise and engages the brand's target market.

Benefits to the Learner

  • Explore how your brand can use influencer marketing throughout the social media funnel
  • Discover how influencers can encourage their followers to become ambassadors for your brand
  • Analyze how you can use influencer marketing to produce authentic brand interactions across social channels
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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